Tag Archives: color

As humans, we have the ability to see colors. We have subconsciously assigned specific emotional associations with certain colors. Because of this, colors have become a crucial underlying aspect in design. There are certain colors that evoke certain feelings. Web designers and graphic designers can use colors to their advantage to convey a certain mood, message, or vibe when creating a website, design, or logo. For example:

Red: One of the primary colors is associated with importance, passion, war, determination, and strength.

Orange: A secondary color. Orange is a color associated with joy, creativity, stimulation, enthusiasm, and food.

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