Many SEO experts and amateur webmasters have no idea how a poor webhosting service can affect the optimization and search engine rankings of a website. But those SEO experts, who have been in the business for more than 10 years, do understand that the choice of a webhosting service can deeply impact how a website performs in rankings, speed and security. Let us jump right in to the action and consider a few examples of the impact of cheap and low quality servers and what can admins do to get their website back on track.
A spammer/hacker can be on the same IP address
Buying a cheap webhosting service means that you are sacrificing your server privacy by accepting to have your website hosted on a shared server. Having a shared server can mean that you are basically out there in the open along with possibly thousands of other websites with you. You therefore have no control over the other people’s actions on a shared server. There could be spammers doing their dirty work or hackers trying to infiltrate your security. Both ways, it can easily turn in to a disaster. Sharing a server with a spamming website can drastically decrease your own website’s search engine rankings. Worse still, your IP address can be banned for the actions of a fellow spamming website sharing your server.
Frequent downtimes on shared servers
It can be quite the traumatizing experience to see your website going doing because of a server downtime. You can quickly lose traffic when your visitors start wandering about your quality and decide to never visit back again. Having your website up and running all the time is extremely vital for your image and perception. With a single downtime, you can instantly lose that image in a matter of hours. The loss can be even worse if you don’t have a backup sever hosting service.
Keeping a bad company
If you’re on a shared server that means you’re also sharing the same IP address. That IP address has a lot of people having their own websites. While you always know your own website’s quality, you cannot guarantee the quality of other websites. According to SEO experts, having your website on a dedicated server with its own unique IP address can really boost your search engine rankings. And on the contrary, having to share your website with other people can have the opposite effects. When your website is associated with a server known to produce link-farms, then you will be punished along with them.
Is there a solution?
Having a backup hosting service is always a good idea in case the situations get very bad. Keeping a portfolio of your websites on a single webhosting service company can be extremely risky. The consequences can be quite damaging if the server is hacked or goes down for a long period of time. So before buying a webhosting plan, always make sure that you’re buying a high quality package with backup servers available.
Frederic Gordon is freelance writer interested in web hosting talk, online marketing, recovery software and new technologies.
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